D2C Ayurvedic brand The Ayurveda Co raises $3M led by Wipro

The Ayurveda Co

D2C, Ayurveda brand The Ayurveda Co (TAC) has raised $3 million led by Wipro Consumer Care Ventures, Tricity Technologies, and School of Design and Entrepreneurship in the round of funding. This round will accelerate their growth towards becoming India's first and fastest-growing D2C Ayurveda personal care and wellness brand as well.

The brand’s aim is to ‘HEAL,’ i.e. ‘Help Embrace Ayurveda for Life’ the world. They aim to switch to the Ayurveda lifestyle. The fresh funds will be utilized in many ways like:

  • to ramp up growth,
  • production capabilities and
  • venture into the retail sector.

After the successful establishment of their first brand named Khadi Essentials, TAC was founded in June 2021 after almost three years of research practice by founders Param Bhargava and Shreedha Singh.  

In the next upcoming 12-15 months, The Ayurveda Co will be boosted to grow upto Rs 100 crore turnover, increase the team scale and technology, expand market share, and strengthen its steps in the D2C space.


Param Bhargava, Founder of TAC, said, "Our mission is to introduce natural and ayurvedic products to every household in India. TAC was launched with the vision to introduce the right quality products at the right prices for larger masses of India. Also, to spread knowledge about Ayurveda globally, TAC will be launching its own 3C app soon. This partnership with Wipro will help us accomplish our goals and build a legacy ayurvedic brand from India for the World. We deeply value Wipro’s business ethics and principles, and this partnership will help us imbibe the same and grow responsibly."

TAC’s Co-founder, Shreedha, said, “The wide acceptance and success of TAC is rooted in 5,000+ years old science of Ayurveda, my personal experiences with the benefits of Indian Traditional Medicine while I was suffering from a painful skin situation called Urticaria (Hives). We believe that this simplicity, might and efficacy of Ayurveda needs to be taken more seriously. This led us to develop high quality, user-friendly and ayurvedic formulations and solve for specific concerns.”

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