Country Delight is basically a direct-to-consumer (D2C) milk and grocery delivery company. This Gurugram-based company had raised the total valuation amount of $147 million in equity in the month of November 2020 in a Series C round.
Now the company has raised $108 million in a Series D funding round which was led by Nicholas Cator-backed Venturi Partners and Temasek. Along with the participation of SWC Global and Trifecta Capital, IIFL Asset Management, Elevation Capital, Orios Venture Partners, and Matrix Partners.
Chakradhar Gade and Nitin Kaushal founded Country Delight in the year 2013. Country Delight delivers the products that belong to the dairy category along with the fruits, vegetables, and bread within the time span of 24 to 36 hours of sourcing.
Country Delight guarantees to make around 8 million deliveries per month across 15 cities with a supply chain that is spread over 11 states.
“Country Delight is on a mission to disrupt the decades-old Indian food essentials space. On the one hand, we have a highly unorganized sector, where quality is unreliable, and on the other hand, we have a highly organized sector, where the essence and naturalness of food are completely lost,” said Chakradhar Gade and Nitin Kaushal, Co-founders of Country Delight.
They added, “At Country Delight, we have taken a tech-driven and consumer-centric approach to solving this problem by delivering natural, fresh, and minimally processed food essentials, sourced directly from farmers present across India, and deliver to the doorstep of consumers every single day.”
“The brand’s focus on offering farm-to-doorstep daily pantry essentials that are fresh and of the highest quality has resulted in immensely positive customer feedback and strong loyalty. We have been very impressed by their product-first approach, vertically integrated business model, and ability to expand across categories,” said Rishika Chandan, Executive Managing Director at Venturi Partners.