Decoding Hypergrowth 2.0: Startups Are Improving Through Marketing Automation

Decoding Hypergrowth 2.0

The series titled ‘Decoding Hypergrowth’ delved into every company’s growth journey, tracking their finishing points and business models, to transform existing business practices into intelligent user engagement solutions. We studied the edtech platform Simplilearn and D2C cosmetic and personal care startup MyGlamm to gain knowledge on how startups control challenges, boost engagement, and boost the overall Customer Lifetime Value (CLV), and how marketing techniques help them strengthen customer loyalty.

Changes have occurred over the last year. By the time of Covid-19 scare has subsided to some extent, new virus variants kept on plaguing our lives, making lockdowns and other restrictions almost a life. Many companies have found a new way to recover lost sales by adopting the digital trend.

And those who are already in the e-commerce landscape are looking forward to improving customer experience by customizing user interaction. As per a report, 73% of customers point to customer experience as a significant factor while making a purchase.

That’s the reason why companies today prefer third-party providers like WebEngage to analyze consumer behavior and buying patterns and convert this data into applicable insights. Thus, helping them smoothen their marketing processes. Taking these trends into consideration, we are back with the second edition of Decoding Hypergrowth, in collaboration with WebEngage. The series looks to reveal the insights, experiences, and secrets behind some of the leading brands in the eCommerce space.

Working in alliances with WebEngage, Decoding Hypergrowth 2.0 will unearth the recent developments and evolution of the eCommerce brands, their future outlook, opportunities, and much more.

Tags : Decoding Hypergrowth 2.0, StartupsDekho