Stage3, a social commerce platform in which Athiya Shetty invested


Stage3, a Mumbai-based company, is the community-powered social commerce platform for fashion and lifestyle. Stage3 has gained undisclosed funding from famous Bollywood actor Athiya Shetty.

Shetty will also play the role of creative director on Stage3, as observed in the deal table.

Prior to this deal, Stage3 has already raised Rs 20 crore from investors, including Blume Ventures, Inflection Point Ventures, Nueva Ventures, Eragon Ventures, Let’s Venture, Stanford Angels, Mensa Brands, India Mart, and Bharat Pe.

Creator economy and creators-tuned entrepreneurs have recorded a massive dedication globally and in India.


“We are excited to have Athiya Shetty back at Stage3”, said Sabena Puri, CEO, and Co-founder, of Stage3.

“We are building an AI-powered social platform where India’s 5 million+ creators (influencers and content creators) can interact, build out social video-led storefronts, and sell to India’s digitally native 300 million Genz and millennials. Athiya has a strong, authentic voice, and we look forward to working with her closely to fuel the booming creator economy”, he added.

“I have always expressed myself through fashion and love being a part of the creator economy,” said Shetty.

He added, “I’d been looking for the right platform through which I could empower others to also begin their journey towards becoming a ‘creator,’ and I found that with Stage3. I love the fact that they are building a new paradigm for fashion shopping. There’s such a wealth of untapped potential and Stage3 is leading the way to becoming a conduit of success for the upcoming generation of creators. I’m delighted to be working with them on this.”

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