Pooja Nagdev, Woman entrepreneur & Founder of Inatur. Pooja Nagdev was born in Delhi. Her father was a self-made entrepreneur who inspired her to become a businesswoman.
To be in sync with her dreams and aspirations, Pooja Nagdev completed her graduation from Delhi University and then went on to pursue MBA in Finance.
Her passion for nature, wellness, and a keen fascination for the blessings Mother Nature has to offer led her to study aromatherapy and cosmetology in Canada and the UK.
Initially, she managed her father’s printing ink company, which gave her first hands-on experience with the business.
She was interested in traveling, reading, and creating new formulations. While studying abroad, she learned the principles of Ayurveda and ancient science in modern times.
The development of Inatur Herbals, a holistic wellness brand that keeps an eye on overall skincare and haircare requirements.
How did they get an idea or concept for the Inatur?
Pooja Nagdev said her first brush with business was managing with her dad’s printing inks company. Working closely on her husband’s incense business and brand Hari Darshan brought her closer to essential oils, herbs, and traditional sciences.
These natural treasures and age-old science of Ayurveda inspired her to innovate and create unique, eco-friendly, effective, and safe skincare & wellness products. That’s how Inatur was born.
What service(s) or product(s) do Inatur offer?
Inatur makes natural and result-oriented Skincare, Haircare, and Beauty products that are made using ethically sourced materials.
What is unique about Inatur?
Inatur’s products are solutions that are made for a specific purpose that extends beyond the product attributes; its perception is to guide and educate consumers about natural care and includes therapies for skin, hair, and beauty.
Inatur apart from all the competitors is the extensive research and development coupled with strict quality control practices.
A remarkable benefit is our end-to-end manufacturing process – from the raw materials to the finished goods along with the packaging.
What made you choose this type of business?
Inclined towards foreign products in this category of skincare, haircare, and beauty products attracted the most. The common perception was that the local products lacked the level of quality and results didn’t show.
Beauty, Nature & Ethics must integrate seamlessly with what we do, how we do it & why we do it.” said Pooja Nagdev.
The company has about 100-150 employees. INATUR has a range of natural skin, hair, and wellness products ethically made from pure Ayurveda and Aromatherapy ingredients.
The ‘I’ in Inatur stands for India and ‘Nature’ stands for Nature. At Inatur, we believe that Nature is the cradle of life and offers ingredients that nurture, nourish, replenish, and even repair our skin, hair, and body to bring true wellness.